Signet’s brands are number 1 in the US, UK and Canada specialty jewelry markets.
Kay
Kay is the largest specialty retail jewelry store brand in the US based on sales. Kay targets middle market customers in the US who are considered style seekers and basic gifters. Style seekers are customers who seek to express their personal style through affordable and tasteful jewelry from acknowledged designers and brands. Basic gifters are customers who need assistance with selecting the perfect piece of jewelry as a gift. Kay accounted for 41% of Signet’s sales in Fiscal 2015 and operated 1,094 stores in 50 states as of January 31, 2015.
Zales
Zales Jewelers operates primarily in shopping malls and targets middle market customers who are considered status projectors. Status projectors are customers who strive to express status through attractive, recognizable and stylish jewelry from acknowledged designers and brands. Zales is positioned as “The Diamond Store” given its emphasis on diamond jewelry, especially in bridal and fashion. Zales accounted for 14% of Signet’s sales in Fiscal 2015 and operated a total of 716 stores, including 706 stores in the United States and 10 stores in Puerto Rico as of January 31, 2015.
Jared
Jared is a leading off-mall destination specialty retail jewelry store chain serving upper middle market customers who seek to express their love and appreciation of the people in their lives with high quality, sentimental gifts. Jared accounted for 21% of Signet’s sales in Fiscal 2015 and operated 253 stores as of January 31, 2015. Jared locations are normally free-standing sites with high visibility and traffic flow.
H. Samuel
H.Samuel is the #1 specialty jewelry brand in the UK by number of stores and targets the middle market. H.Samuel accounted for 7% of Signet’s sales in Fiscal 2015 and operated 302 stores as of January 31, 2015.
Ernest Jones
Ernest Jones is the leading upper-middle market jeweler in the UK by number of stores. Ernest Jones accounted for 6% of Signet’s sales in Fiscal 2015 and operated 196 stores as of January 31, 2015.
Peoples Jewellers
Peoples is positioned as “Canada’s #1 Diamond Store” emphasizing its diamond business while also offering a wide selection of gold jewelry, gemstone jewelry and watches. Peoples accounted for 3% of Signet’s sales in Fiscal 2015 and operated 144 stores in Canada as of January 31, 2015.
Piercing Pagoda
Piercing Pagoda operates through mall-based kiosks in the US and Puerto Rico and serves fashion conscious customers of all ages with a focus on the opening price point customer. Piercing Pagoda accounted for 3% of Signet’s sales in Fiscal 2015 and operated a total of 605 stores, including 591 stores in the United States and 14 stores in Puerto Rico as of January 31, 2015.