We believe bridal is the closest thing in our industry to a ­necessity. Bridal accounts for approximately 50% of our business on an annual basis. We want to be the destination for bridal and to make every guest think about our store brands first when they enter the bridal jewelry marketplace. We have a broad selection of branded bridal programs which include Neil Lane Bridal, Vera Wang Love, Tolkowsky, the Celebration Diamond, the Leo Diamond, and Arctic Brilliance.

We are vertically integrated doing business in all parts of the ­diamond supply chain. We have a ­polished diamond office in India, a diamond polishing factory in Botswana, and a design center office in New York. We are also a preferred customer with several leading mines, which helps us source our stores for the long term with the ­diamonds our customers desire.