Signet’s brands are number 1 in the US, UK and Canada specialty jewelry markets.

  • Kay

    Kay, located in malls and off-mall, is the largest specialty retail jewelry store brand in the US based on sales. Kay targets middle ­market customers in the US who are considered style seekers and gifters. Style seekers are customers who seek to express their personal style through affordable and tasteful ­jewelry from acknowledged designers and brands. Gifters are customers who need assistance with selecting the perfect piece of ­jewelry as a gift. Kay accounted for 39% of Signet’s sales in Fiscal 2016 and ­operated 1,129 stores in 50 states as of January 30, 2016.

  • Zales

    Zales Jewelers operates primarily in shopping malls and targets middle market customers who are considered stylish shoppers. Stylish shoppers are customers who strive to express status through attractive, recognizable and stylish jewelry from acknowledged designers and brands. Zales is positioned as “The Diamond Store” given its emphasis on diamond jewelry, especially in bridal and fashion. Zales accounted for 19% of Signet’s sales in Fiscal 2016 and operated a total of 730 stores, as of January 30, 2016.

  • Jared

    Jared is a leading off-mall destination specialty retail jewelry store chain serving upper middle market customers who seek to express their love and appreciation of the ­people in their lives with high quality, ­sentimental gifts. Jared accounted for 19% of Signet’s sales in Fiscal 2016 and operated 270 stores as of January 30, 2016. Jared locations are normally free-standing sites with high visibility and traffic flow.

  • H. Samuel

    H.Samuel is the #1 specialty ­jewelry brand in the UK by number of stores and targets the middle ­market. H.Samuel accounted for 6% of Signet’s sales in Fiscal 2016 and operated 301 stores as of January 30, 2016.

  • Ernest Jones

    Ernest Jones is the leading upper-­middle market jeweler in the UK by number of stores. Ernest Jones accounted for 6% of Signet’s sales in Fiscal 2016 and operated 202 stores as of January 30, 2016.

  • Peoples

    Peoples is positioned as “Canada’s #1 Diamond Store” emphasizing its diamond business while also offering a wide selection of gold jewelry, gemstone jewelry and watches. Peoples accounted for 3% of Signet’s sales in Fiscal 2016 and operated 145 stores in Canada as of January 30, 2016.

  • Piercing Pagoda

    Piercing Pagoda operates through mall-based kiosks in the US and Puerto Rico and serves fashion conscious customers of all ages with a focus on the opening price point customer. Piercing Pagoda accounted for 4% of Signet’s sales in Fiscal 2016 and operated a total of 605 stores, as of January 30, 2016.

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