We continue to attract, develop, and retain the best and the brightest individuals in the jewelry and watch industry. Our people are our most valuable assets. In our business, the quality of service is a key competitive factor as nearly every in-store transaction involves team members taking a piece of jewelry out of a display case and presenting it to potential customers. The importance of recruiting and training cannot be overstated. We have the best and most complete training programs in the industry — from one-on-one coaching to multi-day offsite conferences. Our managers are certified diamontologists. We have a pay‑for‑performance culture in which our team members are rewarded for strong individual and store results. We are essentially a ‘people’ ­business that sells jewelry.