An omni-channel approach is uniquely important in jewelry retail because the purchase of jewelry is intimate, infrequent and typically viewed as an important experience. Due to this dynamic, guests often invest time on Signet websites and social media to experience the merchandise assortments prior to visiting brick-and-mortar stores to execute a purchase transaction. We educate guests, communicate with them via social media, and merchandise to them through the Internet not only to drive eCommerce growth, but also to ­maximize in-store experiences. Our websites, which provide information on ­merchandise available as well as the ability to buy online, are integrated with stores so that merchandise ordered online may be picked up at a store or delivered to the guest. We surround online shoppers with eCommerce and social media touch points to simplify and accelerate their engagement with our brands. We’ve also developed a consumer jewelry education site jewelrywise.com. We optimized our store brand websites for desktop and mobile devices with improved functionality in product search and navigation. We increased our merchandise assortments. And we improved in-store broadband to enhance in-store eCommerce sales.