Vision 2020:
Our Strategic Priorities
“Becoming a part of the larger Signet organization has made a clear and extremely positive difference in my business. I have access to brands, training, and reporting and selling resources like never before.” Carolyn Latzen, Divisional Vice President, Canada, Zale Division
VISION 2020: Strategic Priority #4
Expand our Footprint
We are the #1 jeweler in the US, the UK, and Canada. In the UK, we ended the year with nearly 500 stores. And in Canada, we ended the year with over 200 stores to go along with approximately 2,900 locations in the US, a significant increase compared to last year as a result of our Zale acquisition. As a result, we have opportunity to leverage our know-how and physical assets across geographic areas. We intend to grow organically and through acquisition. We have shared brands, product ideas, diamond selling best practices and engaged in cross-selling across geographic areas. Cross collaboration between divisions creates a platform to support existing and future expansion. Even within our US-based divisions, we intend to expand our footprint to real estate formats where we are under-penetrated and there is opportunity. It is our vision to give every Signet team member the opportunity to grow their career throughout the world for the greater good of our company.