Signet

We continue to attract, develop, and retain the best and the brightest individuals in the jewelry and watch industry. Our people are our most valuable assets. In our business, the quality of service is a key competitive factor as nearly every in-store transaction involves team members taking a piece of jewelry out of a display case and presenting it to potential customers. The importance of recruiting and training cannot be overstated. We have the best and most complete training programs in the industry — from one-on-one coaching to multi-day offsite conferences. Our managers are certified diamontologists. We have a pay-for-performance culture in which our team members are rewarded for strong individual and store results. Our Sterling division has been the industry service leader for years. The recent acceleration of results in our UK division is attributed in no small measure to sharing best practices with the Sterling division’s field operations. This has exciting implications for the Zale division which is at an even earlier stage of field operations initiatives originally developed by the Sterling team. We are essentially a ‘people’ business that sells jewelry.